The yellow experiment
From the Lab
A record of operations in copy, design, and strategy.
The New Indian Express
Intern
A first foray into reporting, this role included working with the editor of Hyderabad Express for lifestyle content. I spent this month discovering more about my home city than I had in the years living here. The enriching experience came with writing and life lessons I carry with me to this day.
Dec 2019
GITAM University
Campaign Strategist
This campaign for my alma mater was a special pro-bono venture for digital ads and emailer design. The copy emphasizes the benefits of pursuing a degree in the humanities at this university. Through eye-catching visuals and compelling messaging, the emailers encourage young, bright aspirants to choose this program and start their journey of discovery.
Mar 2021 - Jun 2021
Orient Spectra
Social Media Copywriter
This abroad education consultancy has been an interesting client. As I was technically also the target audience, I was able to mentally frame such an agency differently than my superiors or colleagues. This is one of many social media posts that takes a tongue-in-cheek approach to the classic core messaging.
Dec 2018 - Dec 2019
Design Ripples Architects
Creative Consultant
This project included a lot of layout discussions and image replacements. As an architect/interior designer, the client came in with a vision that took some workshopping to meet. At the end of the day, this minimalist layout meets vibrant colour concepts to bring out this small business’s design personality.
Nov 2022 - March 2023
